Italy's soccer league has awarded
international TV rights for top-flight Serie A games for 557
million euros ($713 million) for the next three seasons, almost
60 percent more than the previous auction, two sources close to
the matter told Reuters on Monday.
MP & Silva, the sports rights company which has been
managing and distributing Serie A rights outside Italy since
2004, won the bidding for the coming period running to 2018,
beating rivals IMG and B4Capital, the sources said.
In a statement, MP & Silva confirmed it acquired the rights
but did not give financial details.
The extra income of some 186 million euros per year on
average will be welcome for financially strapped Italian clubs,
facing balance sheet problems and the grim state of the game,
beset for years by match-fixing scandals and stadium violence.
Domestic rights to Serie A games were awarded to Rupert
Murdoch's pay-TV satellite broadcaster Sky Italia and Silvio
Berlusconi's Mediaset in a three-year deal worth 2.8
billion euros.
(1 US dollar = 0.7821 euro)
(Reporting by Danilo Masoni and Claudia Cristoferi; Editing by
David Holmes).
(Reuters)
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